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Topic: Help Needed About Google Adsence  (Read 3294 times)
cutest
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« on: June 07, 2005, 11:25:19 AM »

Hi

I just signed up for  Google Adsense. Its seems to work fine but there are some terms that i am unable to understand. this is bar i get on report

Date          Page impressions        Clicks            Page CTR             Page eCPM [?]              Your earnings 

the things i don't understand is "Page CTR" and "Page eCPM". I Know that there is a explanation provided by google for these terms but i couldn't understand those too  :haha:
what i would really like is that if someone can explain them in really easy words. on google it says something about 1000 divided by total earning etc. i don't even get a hint out of it.

Thanks
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CA3LE
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« Reply #1 on: June 07, 2005, 12:14:43 PM »

Okay... going down the line...

Date - think ya know that one
Page Impressions - number of times ads have been shown on your site
Clicks - number of clicks
Page CTR - Your 'Click Through Ratio' - % -- say you show 100 ads and 1 person clicked... you then have a 1% CTR
Page eCPM - effective cost per thouand impressions.  This number represents how much you get paid per/1000 ads you display.
Your earnings - What ya made Wink

by the way.. moved topic too..
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« Reply #2 on: June 07, 2005, 12:34:25 PM »

Thanks ca3le, that was really helpfull.
Just one more thing. why is eCPM  alway varying. shouldn't it be constant or does it depends on CTR i.e, as high is CTR as high is eCPM?
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« Reply #3 on: June 07, 2005, 01:27:00 PM »

Thanks ca3le, that was really helpfull.
Just one more thing. why is eCPM alway varying. shouldn't it be constant or does it depends on CTR i.e, as high is CTR as high is eCPM?

Google Adsense does not payout the same all the time, nor does it payout the same from publisher to publisher.  It pays out based on CPC or Cost Per Click.  The people that advertise with Google pay a set amount per click and you get a portion of that, it can change from day to day because different ads may show and differnet ads may be clicked, the average CPM is still important to know though...
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« Reply #4 on: June 07, 2005, 04:01:24 PM »

Google Adsense does not payout the same all the time, nor does it payout the same from publisher to publisher. It pays out based on CPC or Cost Per Click. The people that advertise with Google pay a set amount per click and you get a portion of that, it can change from day to day because different ads may show and differnet ads may be clicked, the average CPM is still important to know though...
Thanks Again . Its really alot clearer(if thats a word) to me. Well, i will start a website soon. its under-construction at this moment. right now the website i have adsence on have about like 100 or 200 impression in a day . Once the real website is up then i will pay attention on all these eCPM and i will also setup some channels. (which surprisingly i did understood:))
thanks again
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